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Two Communication Tips for Leaders During Unprecedented Time


Communicate with customers and employees, even if there is no news. Send messages to employees every day. Meet them over Zoom. Communicate with your customers over social media. Let them know that you are still there for them and ready to help.

What do you Communicate?

Convey empathy in your message. Let employees and customer know that you understand how they are feeling going through this crisis. They want to know their leader is a human being.

Demonstrate Authority

Let them know that you are in control of the situation. Do not display fear and uncertainty to your employees, as it will conduct through to them. Do what is required to solve the current issue. Make sure you have cash in the bank avail

credit cards and the facilities available through the government such as the business interruption scheme loan. Have a business plan for the near future, communicate to them and let them know how to act on it.

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