Manufacturers –Shifting Focus From B2B to B2B2C

Many manufacturers who traditionally had a B2B business model are shifting to a B2B2C (business-to-business-to-consumer) model due to the many benefits selling directly to consumers provides including:

· Increased Profit: You get the full manufacturer’s suggested retail price (MSRP) rather than wholesale prices for your products.

· Faster Time to Market: You can prototype, test, and get products to market quickly instead of contending with the lengthy traditional retail sales cycle that requires locked-down product development far ahead of order and delivery. This agility gives you a competitive edge.

· Brand Control: You own your brand. It won’t be diluted or misrepresented by third parties.

· Price Control: You can reinforce your MSRP.

· Better Customer Data: Selling direct to customers allows you to collect data about them that ultimately results in better products, stronger relationships, and increased sales

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