top of page

Manufacturers –Shifting Focus From B2B to B2B2C

Many manufacturers who traditionally had a B2B business model are shifting to a B2B2C (business-to-business-to-consumer) model due to the many benefits selling directly to consumers provides including:

· Increased Profit: You get the full manufacturer’s suggested retail price (MSRP) rather than wholesale prices for your products.

· Faster Time to Market: You can prototype, test, and get products to market quickly instead of contending with the lengthy traditional retail sales cycle that requires locked-down product development far ahead of order and delivery. This agility gives you a competitive edge.

· Brand Control: You own your brand. It won’t be diluted or misrepresented by third parties.

· Price Control: You can reinforce your MSRP.

· Better Customer Data: Selling direct to customers allows you to collect data about them that ultimately results in better products, stronger relationships, and increased sales

175 views0 comments

Recent Posts

See All


Manufacturing What do Formula One and Manufacturing have in common? (Part 1) What can businesses learn from the way Mercedes-AMG Petronas Motorsport leverages data?


bottom of page